THE CHALLENGE
As the head of the Igea Banca Group, the oldest private and independent Roman bank commissioned us to design new debit and credit cards that would reflect the bank's digital transformation.
OUR INTERVENTION
We transformed a historical icon like the Colosseum into a tangible symbol of the bank's digital transformation. The Colosseum, reinterpreted in a digital style, represents the bank’s evolution toward more efficient and accessible services. This digitized Colosseum is incorporated into a modern and elegant design, creating a perfect blend of past and future—a bridge between tradition and innovation. The new debit and credit cards, featuring a unique and distinctive design, serve as a tangible mark of the bank’s ongoing transformation and its commitment to embracing digitalization. These cards reflect the bank's dedication to providing its customers with a more modern and secure experience. We are proud to have contributed to the bank’s digital evolution with this distinctive and innovative project.
