THE CHALLENGE
Banca del Fucino in Rome, a bank in the process of evolution, tasked us with designing new debit and credit cards. The design needed to reflect the bank’s digital transformation while maintaining its history, solidity, and reliability. A tangible symbol of this digital evolution was required.
OUR INTERVENTION
We designed the bank’s new debit and credit cards, transforming the Colosseum into a tangible symbol of its digital evolution. The Colosseum, a timeless emblem of Rome and its millennia-old history, was reinterpreted in a digital style to represent the bank’s future, geared towards increasingly efficient and accessible services. These new cards are more than just payment tools; they embody a perfect fusion of tradition and innovation. The digitized Colosseum, integrated into a sleek and modern graphic, creates a unique and distinctive design that highlights the bank’s commitment to embracing digitalization and providing customers with a more modern and secure experience. This project is the result of deep industry knowledge and exceptional innovation. We are proud to have contributed to the bank’s digital transformation by delivering a distinctive and unique project that perfectly represents the balance between tradition and innovation.
